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Communicate often, sincerely and transparently

We are large enough to take on ambitious projects, but our company is not structured in a typical PR agency fashion. There are neither sector teams nor a senior consultant to junior consultant hierarchy. We don’t agree with the practice of junior consultants taking on most of the work. Additionally, we tend to know right away whether we can help someone with his or her communications challenges. If needs be, we are quite frank in informing potential clients that they would be better served by another firm.

Services

  • Strategic consultancy
    Is communication within your firm aligned with strategic planning for all areas of the business? Is communication still a subset of your marketing department, too closely tied in to supporting your product offering?
  • Internal communications
    Are your employees ambassadors for your Brand? Do you know how internal communication (or the lack of) is influencing your external communication?
  • Corporate communications
    Are you managing expectations within the investment community to optimally reflect your company’s prospects and performance within its industry? Is financial communications fully integrated into corporate communications or does it function independently?
  • Training of spokesperson
    You are among those that know the most about the company, but do you know the technicalities of being a good communicator? Are your messages clear and memorable?
  • Financial communications
    Are you managing expectations within the investment community to optimally reflect your company’s prospects and performance within its industry? Is financial communications fully integrated into corporate communications or does it function independently?
  • Crisis Communication
    Has your company gone through a crisis? Did you find a satisfactory way out? Where did your response fall on the scale of reactive to proactive? Do you have a dark site prepared?

Products

  • Public Perception Analysis
    What we call an APP (Análisis de Presencia Pública) is a monthly or quarterly product, which clearly spells out to a client its positioning in the media. We developed proprietary software along with Cap Gemini, which enables us to measure both quantitative and qualitative data in order to know how a client is performing in the media versus its competition.
  • Executive reports

    We produce reports of political-economic content that offer our views on subjects important for business. These include information on how policy, regulation or individuals impact sectors such as telecoms, energy and banking, among others.

  • Key news daily summary
    We send out daily emails to all clients with a summary of the key political and business news. A value added press summary called ‘Las Claves’, this is conceived as a five minute read, first thing in the morning.
  • Reports on Latin America
    Called “Claves Latinoamericanas”, it is a series of products designed to keep Spanish clients informed of key developments in certain sectors throughout the region.