Communicate often, sincerely and transparently
We are large enough to take on ambitious projects, but our company is not structured in a typical PR agency fashion. There are neither sector teams nor a senior consultant to junior consultant hierarchy. We don’t agree with the practice of junior consultants taking on most of the work. Additionally, we tend to know right away whether we can help someone with his or her communications challenges. If needs be, we are quite frank in informing potential clients that they would be better served by another firm.