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Arrival of Starbucks in Spain

2002

In April, 2002 Starbucks opened its first coffee stores in Spain, in a joint venture with Grupo Vips, the country’s leading multi-brand and multi-format restaurant and retail operator. Dédalo worked for months with both companies so that Starbucks coffee expertise and the company attributes were fully understood in the media. Following the Madrid openings we helped to position the company as they expanded into Barcelona, Seville and Valencia and later on the Vips/Starbucks entrance into France.

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Other reference projects

Project:

Guía Campsa to Guía Repsol

Year:

2012

Description:

Dédalo Comunicación has worked closely with Repsol since the transition of the Guía Campsa to Guía Repsol. The[...]

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Project:

Shopping centres for the IKEA group

Year:

2013

Description:

Description: IKEA Centres began activity in 2007 to promote and manage shopping centres in Spain. Currently there are[...]

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