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Positioning of Grupo Pikolin

2013 - Ongoing

Leader in the segment of sleep products in Spain, the company found that the international expansion plan and diversification strategy was not fully understood by stakeholders. Dédalo worked with top management to fine-tune the public image, helping them to identify the key company attributes and clearly define their message. Consequently, we have helped the company implement both internal and external communications as they have transitioned from a purely domestic player to an MNC, all the while maintaining the strong family and local components of the firm.

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Other reference projects

Project:

Year:

2016

Description:

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Project:

Year:

2016

Description:

Read more[+]