2007 - Ongoing
Description: IKEA Centres began activity in 2007 to promote and manage shopping centres in Spain. Currently there are two completed projects: RIO Shopping in Arroyo de la Encomienda (Valladolid) and LUZ Shopping located in Jerez de la Frontera (Cádiz).
Since their arrival in Spain, Dédalo has been responsible for advising and managing corporate communication for the company and its projects, as well as positioning RIO Shopping and LUZ Shopping as the reference shopping experience in their areas. Working off a communications strategy coordinating local, regional and specialised media, Dédalo helps position those attributes that differentiate the company and its offer.