2014 - Ongoing
We have worked closely with the company to develop communications activity around Nestlé’s initiative: “The First 1,000 days: Key to a Child’s Future”. We use storytelling with the goal of increasing our target audience, with a special emphasis on finding thought leaders on the topic. The goal is to turn product milestones and launches into events, deepening the relationship with those that converse on the subject. This has meant that complex messaging is more user friendly, leading to conversation that are more informed and even the creation of a group of “brand lovers” for Nestlé.